Advertising

Ezine Articles - they're everywhere! And little wonder. They're one of the fastestways of building traffic to your website. But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box. Writing your Resource Box is an art in itself. Youhave very little space (5 or 6 lines) and you want tomake the most of it. Here are four key elements yourResource Box should contain. 1) Your Name Remember, one of the reasons Ezine Articles are such apowerful promotion tool is that brand your name, theyestablish your reputation as a an expert....

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So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines. · List the things that differentiate you or your company from the competition. · Relevant information on your products and/or services · Testimonials from satisfied customers · Your guarantee for your products/services · If it is appropriate?...

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If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.Don't write headlines with phrases like: Attention please!! Create headlines that IMMEDIATELY let people know what you are selling. If you have envelopes for sale at a discount, use a headline, which says: Discount Envelopes. Step 2 - Don't confuse the reader with several different offers in one ad. Use more space if you intend to advertise several offers....

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"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people. The following is a brief article on how you can effectively select a reliable dealer." A direct-mail campaign is EXPENSIVE! There are many ways to cut the cost of your mailings. Bulk mail, SASE's, and many other ways. One of the best ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER. Print & mail dealers do exactly what their name describes....

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Cable has grown from 13 houses connected togetherin 1948 to coverage of nearly 70% of allhouseholds in the U. S. With dozens, even hundredsof channels, Cable is now a major player for localadvertising dollars, some for less than 5 bucks. On the Mary Tyler Moore Show in the 1960's, mostof the people shortened her name from "Mary" to"Mare". We, as a group, have a tendency to findthe short cut, giving nick name to names thatcould stand on their own. Mary didn't need to beany shorter, but it was cute to cut it down....

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Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them. After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual "phenomenon" of "uniformed" animals....

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These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court. Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell....

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John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements. Advertising is, and has always been, part art and part science. With direct marketing, the science part takes center stage as there are common direct marketing measurements that can be utilized to verify the results of the advertising....

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Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. These are widely used in the areas like clinic, airport, industry, sporting events, banks and many others. Scrolling LED signs can be connected to corridor of any business firm , hospital's main appointment system, airport's waiting division to display updated and current information, circular, notice or commentary automatically without disturbing the in progress activity and staff....

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If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "...

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