Advertising

The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? Is it meaningful to your audience?...

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Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite. In other words ... One shouldn't pay attention to what people say they'll do as much as what they actually DO. For example, it seems most readers of the National Enquirer don't want to admit they read it. Just ask people, "You read that tabloid stuff?" "No way! Not me." Maybe they're afraid of looking silly to others? Maybe their embarrassed to admit buying a paper with headlines like, "...

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Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts....

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Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness. Many times the ideas are clever and cute but youshould weigh the ups and downs of every offerbefore you dig out the checkbook. Most of thesein-town-for-a-day people want their cash upfront. Some of the common flim-flams are: Coupon Books They offer to put you in a giant coupon book to besold for the needy charity or Lions Club. Booksare sold on the phone for $29 and delivered bythe Boy Scouts....

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The Ultimate, "Must-Have" Home-Based Business for YOU aUnderemployed, Unemployed, or Industrial Age Individual Allow me to educate you on the issue of job security andpaint you a picture of what the aftermath can be if youremain comfortable at your regular job. Job security is anold-fashioned term that claims the longer an employeeworked for a particular company, the more precious thatperson became. The employee was once valuable to thecompany because they graduated from college, got a degree, and/or had determination for hard labor....

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Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary. The trick is to get people to remember your namewhen they look in the book. That's advertising'sjob. If you stress what's in it for them they willremember who you are when they go looking. Manytimes they go looking a year, or more, afterhearing or seeing your ads. If it is all aboutthem, they will remember all about you. Surveys show the majority of people look in theYellow Pages for a name that seems familiar, either through past dealings or because ofadvertising or referral....

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Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money. 1. Attempting to outspend your competitor As soon as Yellow Pages has convinced you to increase the prominence of your ad, they get your competitors to match or outbid you....

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To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value. Indoor LED displays broadcasts current information within the industry, site or relevant indoor area. These are simple to use, gives quick display and have long durability and high reliability, that's why most industries are using these indoor LED displays for their daily administration, and broadcasting circulars such as events, schedules, financial info, show listing, etc....

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First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads. Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer....

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1. Make your ad's keywords and phrases standoutby enlarging the text. This technique works wonderswith headlines and sub headlines. 2. Make your products list of benefits and featuresstand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc. 3. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make themeven more powerful by highlighting them with color. 4. Use attention grabbing adjectives to describeyour product....

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