Advertising

If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines. First things first: Avoid these proven sales-killing "headlines" like the pox: Your company name A generic industry or service category (e....

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Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA. Many people use email in everyday communication. Email isfast and cheap. What would you like more? Many people subscribeto ezines about Internet, Jokes, Tips, Recipes, Horoscopes...Majority of these emails are free and very quality. Advertising and marketing online and offline has at least onething in common - you have to know your target audience. Marketsegmentation is very important because you don't want to looseyour money sending your ads to someone who has no interest init....

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Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won. But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T. O. is the deal, too. At least on the field, anyway. They had a chance late in the game, but poor field position and bad clock management did them in. Scoring from 95 yards out with 48 seconds left? That's a tall order. So is getting/maintaining ad recall 48 hours after the final gun....

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There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to... Making Yourself ANice Little Boat-Load Of Cash! Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately! First of all, if you're using pictures -- whether in newspaper or magazine display ads....

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Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company. Armani uses dark colors with rich lighting and contrasting themes to promote their products....

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Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources. Nothing is more important to getting your message noticed than your headlines. If you're not allocating a sizable percentage of your time and creative effort to the headline used on each page of your website, you could be losing out on a large chunk of business....

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Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Here are 4 proven ways to supercharge your business card into a powerful business tool. 2. Use the back of the card as an appointment card. Dr.'s and dentists do this frequently. But other businesses can use the same concept. Sales people of all kinds, realtors, consultants, professionals and more can use the back of their business cards as an appointment card. This is a good idea for several reasons....

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Many people in business lay-out (design) their ownads. That old adage "If It Is To Be It Is Up ToMe" prevails. Do it yourself and you may get whatyou want. Many newspaper salespeople are poor atconveying customer wants to the design department, and slow are retunring proofs. The result is an adwith errors, not approved by the cusotmer. If your expenditures will be moderate, you mightbe able to afford a graphic designer oradvertising agency. It costs nothing to find out, call a few ad agencies in the phone book and askfor an account rep....

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How To Gain FREE Advertising That Will Make You Rich! Okay-Just What Exactly Is "Free Advertising"??? Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is. "Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc. You see, advertising does not have to be paid for. There are tons of ways in which you can attract public attention to your product or business?...

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Yellow Pages advertising is one of the mostpopular forms of advertising in the country today. Almost every home in America (96.9%) and businesshas at least one copy of "the book". Almost three out of five (58%) of all adults saythey check the Yellow Pages for a phone numberand/or address at least once per week, with 77%using the book monthly. While the Yellow Pages are an excellent referencetool, they fare less well when considered as anadvertising medium. Here are 15 ways to make their yellow pages moreeffective....

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