Advertising

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted orevokes any other strong emotion, it has done it's job. That iswhat advertising is supposed to do! Isn't it? There is an advertisement currently running on T. V. that makesme so disgusted that I spent quite a few minutes last nightdiscussing it with my sister, The ad is for a well known brand of toothpaste that is beingrecommended for people with sensitive teeth. Nothing wrong sofar....

To read farther

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are, 1. Curiosity 2. Because / Reason Why 3....

To read farther

You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad. Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all....

To read farther

"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something,"Hans Magnus Enzensberger. Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences. Cross cultural communication aims to help minimise the negative impact of cross cultural differences through building common frameworks for people of different cultures to interact within....

To read farther

Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising....

To read farther

The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. You should advertise almost everytime and almost everywhere using a very pleasant, smart and persuasive manner if you want to accomplish your final target: Making Sales But what to do when clear and noisy advertising is not allowed(e. g discussion lists, discussion forums, etc) or you just send emails with no connection with business? Should you give up? Should you leave hundreds of members of adiscussion list with no information about your product?...

To read farther

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. He or she will urge you to think about your ad just long enough to renew what you used in the previous directory - or to upgrade according to their suggestions. If you comment that business is up OR down, they'll recommend a larger, spruced-up ad as the answer. The statistics they quote are out of date, and don't reflect today's realities....

To read farther

In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. You will make more profit by master these skills. 1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product. 3. Use the word "limited" in your ad....

To read farther

One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Why is direct mail such a powerful tool? It's a way for small businesses, especially retailers, to separate themselves from the big box stores such as Best Buy and Wal-mart, and to compete successfully with the Amazon. coms and Ovestock. coms of this world. The power of direct mail, if done right, is that it's like getting a letter from your sister, mother or aunt....

To read farther

When people discover my background in advertising, the questions flow. One of the most frequentquestions is "Should I advertise on TV?" I can't answer that questions until I ask anumber of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with youradvertising? Where are you spending your money now? Usually by the 4th question the happy face is oneof disappointment. Contractors don't build a building without a plan, and you shouldn't advertise without a plan....

To read farther