Advertising

I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad: ======================================== A BETTER PIANO A well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and then lowered to the true pitch for the most stable tuning. Yes, it is a better piano: because it is well maintained, it will last longer, and its value will actually increase....

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2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together....

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One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed....

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Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. If your ads aren't generating the interest you want in your products and services they may be suffering from one of the five common mistakes small business owners and professional service providers make when developing and delivering their advertising....

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Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light - emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. Electronic display signs are widely used in every metropolitan cities and most others cities too. This shows their popularity even in unlikely places as well. This is only because they allow the outlet to simply and clearly present the information to the world, which can be clearly seen from great distance....

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"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement. When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget: 1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions....

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I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November? Let's get a grip on this absolute waste of paper, ink, money and time!...

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The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their organisation's image, reputation and identity....

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When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. That's a huge benefit! That's what you need to sell in your ad campaign, and those are the things you need to do in order to become successful. You don't have to be worried that network marketing prosperity is difficult....

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I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX" While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh....

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