Advertising

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention. Alternatively they'll flick all the way through and then go back to bits they've noticed and that have interested them. They're just as likely to flick through from back to front as they are from front to back....

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Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves. There are many companies that use these displays to broadcast their product in the open world and these displays help them a lot to expand their business or industry. In this digital world, the use of Graphical LED Displays gives new sleek to the tradition of marketing department also....

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You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them? While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically....

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Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising. If you aren't the kind of person who listens to talk radio, the next time you're taking a drive, tune in to one of your local talk shows and listen for awhile....

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This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year: Never be caught anywhere without business cards again! Carry a supply of cards in your car so that if you can restock when purse or wallet stash runs out. The same applies for brochures, articles, promotional postcards, samples, informational flyers, and presentation folders with information about your company and capabilities - you never know when you'll have an opportunity to hand them out!...

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I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims? "It's not the medium - it's the message? and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them. Think of This? The Yellow Pages (YP) reaches approx 80% of North American adults in the average month, 60% in the average week, and 15% daily....

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What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool. By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards. Business card content Everyone knows what a business card contains, so I'll keep this brief and focus on what some people don't have on their cards....

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Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sales it used to. At the same time, the monthlycost to maintain your same-size directory ad keeps going up. Simply tinkering with ad size (or options like color) can'tcompensate for the adverse developments. Declining usageimpacts each directory category differently....

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The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www. averygraphics. com/pls/avery/avery_ext_util. display? p_name=JUPITER_13_OZ_BANNER....

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The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their organisation's image, reputation and identity....

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