Advertising

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background. For many years that is exactly what it's been but companies like the National Cinema Network and Regal Entertainment along with new technology have changed the scope of how cinema advertising is perceived....

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Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on. First, write down a detailed description of who your core customers are....

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Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money. In some areas, you may be able to put up as many flyers as you can afford to duplicate! The more flyers you put up the better chances you have of making money. Once you are satisfied with the way it looks, compile a list of all the possible places you may be able to put up your flyers,(ie) college campuses, neighborhood bullentin boards, supermarkets, etc....

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2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E. g. "Yes, I want to reduce my inventory costs by 50 percent." 4) Use a sidebar in your ad packed with tips that your prospect will find useful. E. g "10 Ways To Reduce Your Phone Bill." 5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your"...

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1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone....

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Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like: * A catchy headline that encourages them read more. * Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together....

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Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers... Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche. Here's 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters?...

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This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect. You open the yellow pages and randomly select a printer. After explaining what you want, she gives you a quote of eleven cents per postcard....

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According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important! An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which it was intended. But the number one thing a headline should always do is answer the question, "What's in it for me?...

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You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why? If this scenario is familiar to you there's a few likely causes. 1. Maybe your ad's aren't designed well - poor layout, inappropriate offer, etc. 2. Maybe you have selected the wrong media, placement or timing. 3. Maybe you shouldn't be advertising your services. Now I know there's a lot to consider when writing advertisements - creating "killer headlines", long copy versus short copy arguments, using white space, etc - and I could give you some tips on how to buy media....

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