Direct Response Advertising; Radio vs TV

 
Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the new advertiser needs -- especially the new advertiser with a limited budget. Later, when TV has been producing new business for awhile, radio can be added to reach new prospects. Radio vs....
 

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

 
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U. S. born Latinos. Advertisers crave the buying power of the Hispanic market, the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community....
 

Promotional Vehicles

 
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services....
 

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

 
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. com, a small business. If you don't remember anything else about marketing, remember this: Frequency is king. The more often you can get your name in front of your potential and current customers, the more likely you will make a sale. Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it. And, if you want to brand your business, then you need to get it in front of your customers as often as possible....
 

Why Your Ad Failed

 
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work. Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider which of these four basic reasons applies to your effort: Your ad wasn't created to appeal sympathetically to the correct customer need....
 

Adding Art to Business Spaces

 
Unfortunately the kind of art programs and collections afforded by multi-billion dollar companies, are not usually within reach for companies without an extensive art budget, if it's even considered at all. However, if you are ready to use some creative thinking you can create an art program, add new art to your workspace, and increase employee satisfaction. If you're interested, keep reading and get started with Artistic Lifestyling at work. As business owners, one of the first design decisions we make are for our business cards....
 

11 Ways To Make Your Business Cards Work For You

 
1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap! 2. Always hand out two business cards - one for the prospect and one for them to handout to a colleague. 3. Enter your business cards in Free Lunch draws at restaurants. 4. Make your card unique in size, shape or texture. You want your card to stand out from the crowd. There are very nice folded cards that will provide more room to detail your services....
 

Advertising Agency In Boston: Tips and Tricks

 
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. The brains behind Google are two Stanford students, Larry Page and Sergey Brin, who launched the Web site in 1998....
 

Worn Out Brochure Design Is Keeping Small Business Owners Down

 
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. Your potential clients need an education. They need to know how you are different. (The typical tri-fold brochure simply confirms that you are the same.) Every small business should create the following pieces of information and format them in a way that allows them be printed inexpensively and updated often....
 

The Importance of Your Business Card

 
What are you trying to say with you business card? We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across....
 
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