Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.
The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.
Print something other than a business card on biz card-sized cardstock.
Print a short survey on a card.
Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
- Tickets to an event; or
- Tiny greeting cards you might attach to a gift basket or other gift.
It's always nice to handwrite a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club.
Turn them into appointment cards.
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of your customer's next appointment. They will keep it in their wallet or planner and always have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.
Whatever you choose to do, remember that a little card can have a big impact on your marketing if you employ some creativity.
Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.