Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted orevokes any other strong emotion, it has done it's job. That iswhat advertising is supposed to do! Isn't it?
There is an advertisement currently running on T. V. that makesme so disgusted that I spent quite a few minutes last nightdiscussing it with my sister,
The ad is for a well known brand of toothpaste that is beingrecommended for people with sensitive teeth. Nothing wrong sofar. There are plenty of people with sensitive teeth and I haveno personal knowledge of the truthfullness of the claims made bythe manufacturer.
My objection is to the presentation of this product. There is abeautiful women, dressed only in camisole and under wearparading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is theconnection? Do you have to be beautiful, female and barelydressed to benefit from this toothpaste?
I am sure the manufacturer would not want to limit his market tothat niche only. What a waste of his advertising money? It isgetting harder and harder to get your message noticed, with somany other products vying for the same market shares that you'reafter.
Why get that consumer's attention, only to then turn them off oraway, with an inappropriate advertisement.
So, I like this ad because it certainly demonstrates thatadvertising gets you noticed and talked about.
It is up to you. however, to target your market appropriatelyand benefit from your hard won exposure.
P. S. By the way my sister hates the ad, too!