Advertising

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. And it may give you an advantage over competitors who don't use brochures. Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers. This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing only a few hundred brochures, this is the way to go....

To read farther

A joint venture is when two or more businesses jointogether to work on a project for a set period of time. Doing joint ventures with other businesses can increaseyour chances of beating your competition, increase yoursales and increase your profits quickly. Plus: -you can save money when businesses share operating costs -you can get referrals from other businesses -you can save valuable time when businesses share theworkload -you can offer your customers new products and services -you can gain new business associates -you can save money by sharing advertising and marketingcosts -you can get free advice and important information fromother businesses You can find businesses to joint venture with online oroffline....

To read farther

What are vinyl letters and/or vinyl decals? They are letters (or images) that come prespaced according to customer specifications as words, phrases, or sentences on pre masking tape. The lettering is self adhesive and by removing the paper backing, they can be applied directly to almost any substrate, car, boat, truck, windows, snowmobiles, jet skis, vans, store fronts, etc. Make sure the surface is extremely clean and free of dust or lint. Once the lettering or decal has been aligned, simply rub over the masking covering the vinyl and then remove it....

To read farther

Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly. I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not. However, the most effective methods of advertising I believe, happen to be through search engines....

To read farther

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced....

To read farther

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500. Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one....

To read farther

Sometimes, it is not an obvious business idea that will makeyou more money. It may be what is not so obvious, which most people never thinkof that may make you money. I will now tell you a few of these business ideas. Use them well and succeed. 1. Ask people to find a hidden link in your ad copy. If theyfind the hidden link tell them they will get a prize or freebieby clicking on it. This will increase the chance that they willbuy your product or service because they will read yourwhole ad copy....

To read farther

Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them! 2. You need a 'hook' to reel in your readers. There are probably plenty of other ads right next to yours so you need to get them within the first sentence or two....

To read farther

The content of advertising is basically the sameno matter what the media. It is good and it works, or it is bad. Some TV ads are so clever peopletend to remember the cleverness and forget theproduct. Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name onit. 1 It's Not About YOU. Sell the benefits. Thebenefits of coming to your store or doingbusiness with you is what the customer wants, They say "What's In It For Me?...

To read farther

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars....

To read farther